Mandy J Watson | Portfolio | Writing

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December 2003
SA Computer Magazine
Volume 11, Number 12

Macromedia Studio MX 2004
[Software Review]

November 2003
SA Computer Magazine
Volume 11, Number 11

Effective Email Marketing
[Feature]
According to recent Gartner research, email marketing can receive as high as a 15% response rate, compared to 1% for a banner-ad campaign. In order to achieve this, however, marketers need to learn how to differentiate their campaigns from spam or, as Mandy J Watson reports, they will never get their message across.

Creative Digital MP3 Player LX100
[Hardware Review]

October 2003
Top ICT Companies In South Africa (2003/4 Edition)
Corporate Research Foundation | Corporate Research Foundation Publishing, Cape Town, 2003 | ISBN 0-620-30639-4

I wrote four profiles for this book, of which three were published - Hetzner Africa, The SmartSource Group and Smartsource Corporate Training/Dakota Computer Campus.

The book features companies that have survived the recent worldwide technology market crash and explains how they have done so. These companies have come out ahead of the pack, creating a culture of South African best practices. Many have made strategic alliances with overseas partners and have taken superior advantage of mobile technology.

Based on rigorous analysis of the practices and strategies that enhance the long-term competitiveness and growth potential of successful South African businesses, the book identifies those ICT companies that are likely to be the best performers in the future. It is an invaluable tool for local and overseas investors, analysts, the media, ICT professionals and future employees.

[For more information, visit CRF's South African site.]

SA Computer Magazine
Volume 11, Number 10

Fighting Back
[Feature]
Fed up with being bombarded with spam, Mandy J Watson explains how to take the initiative and fight back.

Cumulus 5.5
[Software Review]

Creative NOMAD MuVo NX
[Hardware Review]

September 2003
SA Computer Magazine
Volume 11, Number 9

What Is Spam?
[Feature/Cover Story]
We've all heard about it, Monty Python sang about it (although of a different kind), but what, exactly, is it? Mandy J Watson defines spam and explains how to identify it and avoid being a target.

August 2003
SA Computer Magazine
Volume 11, Number 8

Transcend 128 MB JetFlash Music USB Flash Drive
[Hardware Review]

The Mark Of Kri
[PlayStation 2 Game Review]

July 2003
SA Computer Magazine
Volume 11, Number 7

Creative TravelSound MP3 Titanium
[Hardware Review]

June 2003
SA Computer Magazine
Volume 11, Number 6

Storm 2.0
[Software Review]

May 2003
SA Computer Magazine
Volume 11, Number 5

PeopleServer 5.0
[Software Review]

April 2003
SA Computer Magazine
Volume 11, Number 4

Opera 7.03
[Software Review]

March 2003
SA Computer Magazine
Volume 11, Number 3

State Of The (Digital) Art
[Feature]
Thandi Lazarus and Mandy J Watson take a producer's eye view of digital film making and report on RESFEST 2002.

February 2003
SA Computer Magazine
Volume 11, Number 2

James Bond 007: NightFire
[Introduction and PlayStation 2 Game Review]

Deeziltrax M2 Racer
[Hardware Review]

January 2003
SA Computer Magazine
Volume 11, Number 1

Creative NOMAD MuVo
[Hardware Review]

Lord Of The Rings: The Two Towers
[PlayStation 2 Game Review]

Adventures In Customer-Service Hell
[Opinion Piece]