News: Canon Suggests Giving Back With The Help Of An Anti-Selfie Campaign

By: Mandy J Watson
Posted: 21 November 2016
Category: News Comments View Comments


You can do some good for animals this festive season by spreading the love and raising awareness with the help of Canon's #selfieless social-media campaign.

This festive season Canon has come up with a really clever campaign to counter the many vacuous selfie competitions that have been flooding social media for the past few years.

News: Canon Suggests Giving Back With The Help Of An Anti-Selfie Campaign

The company is encouraging people to take #selfieless photos showing an act of kindness towards animals to encourage people to think about animal rights, as animals are often neglected during the festive season or become unwanted when they get a little older after they have been given as gifts.

Canon is running the campaign worldwide and it is kicking off in South Africa today with Canon SA's donation of R60 000 to the Animal Anti Cruelty League, which is in honour of the organisation's 60 years of selfless acts. The Animal Anti Cruelty League was founded in 1956 and relies on donations and support from the public and private sector to survive. Canon SA has been supporting it since 2004.

To participate, take a photo of your act of kindness, post it on social media using the tag #selfieless and tagging either @Canon_SA (on Twitter) or @canonRSA (on Facebook), and then nominate your friends or colleagues to join in too.

If you're stuck for ideas, Canon suggests walking a neighbour's dog if the neighbour is unable to, volunteering at a shelter (there are many no-kill places in South Africa that need both donations of pet supplies and volunteers to spend time with the animals), or organising a fund raiser in your community but any act of kindness will do - and it doesn't just have to be dogs and cats so you might want to think more broadly about the wildlife that exists in South Africa. Rhinos are what always come to mind but we have many other critically endangered species in the country, including the micro frog (Microbatrachella capensis) and the geometric tortoise (Psammobates geometricus).

That doesn't, of course, mean that you should track down an endangered animal and inflict psychological trauma upon it as you subject it to cellphone photography but you can work to increase awareness of our biodiversity and raise some funds to help conservation efforts.

If you want to donate food or blankets you can do so at any Partserve support centre, Cameratek service centre, Animal Anti Cruelty League branch, or Canon regional office (see maps below).

Pretoria: 1st Floor, Block C, Southdowns Office Park, corner of Karee Street and John Vorster Drive, Southdowns, Centurion

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Durban: Suite 2, Berkeley Square, 8 Sookhai Place, University Road, Westville

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Cape Town: Unit D8, Spearhead Business Park, Montague Drive, Montague Gardens

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